Visiting South Africa? The lush green hill top in Qunu where a barefooted child made his way to his school. The vibrant street in Soweto, here a young lawyer visualized the future of his nation. The Robben Island to Cape Town where an aging man was behind bars dealing with hope and despair for freedom. The stately steps of the Union Buildings in Pretoria where an elderly man climbed to face millions of citizens for hope to heal the divided nation.
Tracing the footsteps of Nelson Mandela this ‘Madiba Journey App’ that works as a guide to South Africa in your pocket was launched last week, has been developed by Flow Communications and South African Tourism in partnership with the Nelson Mandela Foundation.
This GPS-enabled app is based on the ‘Madiba-inspired tourist attractions’ map launched in 2014 to encourage tourists from around the world and South Africa to travel the country and walk in the footsteps of Nelson Mandela. It showcases 27 attractions closely associated with Mandela to commemorate the 25 year anniversary of his release from Robben Island.
The app uses location-based services to establish which attraction the user is visiting and provides real-time information to enrich their experience. This includes written information on the attraction, audio describing the attraction, and other relevant information including contact details, maps and photo galleries.
The app also gives users their proximity from other ‘Madiba-inspired tourist attractions’ and includes an itinerary builder, making it as easy as possible for those wanting to visit numerous attractions to best plan their route. It also makes it simple for visitors to share their experience on social media and features a rewards system linked to visitors’ social media activity. The rewards system will also encourage visitors to visit more than one Madiba site.
The app is now available for download free in English from the Apple iTunes store (iOS devices) and the Google Play store (Android devices). It will soon be available in other languages including Zulu, Xhosa, Afrikaans, Dutch, French, German, Italian, Mandarin and Portuguese.
— EWN Reporter (@ewnreporter) April 1, 2015